Apple Store

Tuesday, December 13, 2005

The iPod "coolness" factor

Forbes reported that, despite the offer of competitive products in the area of mp3 and video players, what has been strongly driving the market for the Apple iPod is the "coolness" factor.

Other video players (such as the sony psp) and mp3 players may have comparable performance. However, they usually lack in design, what make the Apple products more appealing to young and more sophisticated users.


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